Skip links

Now we are also BTL

We celebrate the arrival of Brand+ / Experiential Marketing to our house, closing one of the key chapters in our strategy: “Integrate all communication disciplines through companies that are experts in integral support to our client’s branding strategies. During the first stage our alliance we will be under a Joint Venture model, but we are all going to do our best, in the medium-short term, to integrate Brand+ under our Group’s umbrella.

Welcome to Clara Triana and all of her team! With her marvelous experience we are sure that she will bring an unmeasurable value to our staff and our clients.

She was born in Bogota, Colombia 1974, architect by profession but always involved in marketing, specially with BTL. Her beginnings in McCann Colombia allowed her to get acquainted with different clients and markets. Which led to a tuning of the whole structure focusing on strategy, conceptualization, and implementation of sector activities.

After flying to France to culminate her initial career with an emphasis in the Soborna Scenery, she returns to her homeland, to be part of the team that started from zero and went on to fund the most successful BTL Colombian company, Glue Colombia. There she spent her time in all the departments displaying an amazing performance that led her to land in J. Walter Thompson Argentina as the head of the BTL department for the agency, Glue Argentina. She has taken various courses, specializations, diploma courses, workshops, and seminars focused on BTL.

Her work has been recognized and rewarded in different local and international festivals: Festival Iberoamericano de Promociones, El Ojo de Iberoamérica, Festival Iberoamericano de Publicidad (FIAP) to name some. After her successful career, she returns to her country in November of 2008, and after creating a company and a couple of years later, she decides to come back home to Glue Colombia in July of 2014 as General Office Manager in the city of Medellin. In March of 2016, she decided to create her own BTL company, Brand+. Currently the agency has clients like Colcafe, Abbott, Noel, DistriHogar, Sello Rojo, Concreto and Pactia, among others.

Return to top of page